Motivating Independent Dealership Personnel - Truck and Engine Manufacturer Year-long motivation program for 7,500 independent dealership personnel for a national truck and engine manufacturer. Dealership employees at multiple levels: New Truck Sales Dealership Service Parts Sales Finance & Insurance Used Truck Sales The company sells product and support services through non-exclusive, independent dealerships motivating dealer employees by offering an incentive trip (for two) for achieving objectives established in five areas of special emphasis. Cypress helped unify the company's introduction of goals by adding an eye-catching logo and creating a "launch kit" with standardized program visuals to announce the travel award. Monthly newsletters followed, spotlighting key achievements throughout the year. Cypress recommended chartering an entire cruise ship to accommodate the estimated 750 qualifiers and spouses (1,500 total). Cypress suggested the Super Bowl weekend as a sailing date for a 3-night cruise from Miami. Working with the cruise line, Cypress customized the entire on-board experience altering dress codes and meal times-even replacing the ship's entertainment by hiring "A List" talent to perform for the group! Key suppliers were invited aboard to exhibit during a short "trade fair" and senior company executives delivered a stylized corporate presentation in the ship's theater during a business session. The weekend concluded with a live feed of the Super Bowl to the ship's main stage on Sunday during a day at sea while food & beverages were served! The company had never considered a cruise in its 20-year history of offering this incentive. Cypress brought the project well under budget due to the overwhelming value involved with cruising. Cypress also surveyed all participants-including exhibitors-and recorded one of the client's highest ratings ever for the travel experience overall . . . 96% favorable!