Channel partner sales & distribution incentive.

200 Employed Region and Territory Managers
2,000 Independent retailers nationwide
3,500 Retailer sales people

Major producer of branded carpet needed to drive sales growth at retail stores in markets they serve.

	Campaign must motivate employed sales force, independent retailer principals and retailer sales force to bring a sales emphasis to the introduction of a new product line at retail stores-ideally making it a "first recommendation" to consumers.
	Company needs a unique incentive program that can succeed at cutting through the clutter of competing programs.

Cypress developed a fresh campaign to support this launch by concurrently motivating the company's sales force, inducing retailers to purchase desired volumes of product, and reward sales people for selling it. Key features of Cypress' recommendation:

	Customized, 3-tiered reward structure targeting sales management and retailers
	Pay-outs tied to incremental volume totals to create self-funding budget
	Separate demographically designed award offerings set audiences apart within program and distinguish it from competing offers
	Program metrics for on-going evaluation of return on investment

75% of all retailers enrolled and participated a 12% increase
Aggregate product purchase volume exceeded goals by 2.5%