Employee Sales Incentive - Information Technology Company Enterprise-wide employee sales incentive Over 1,000 employees nationally representing multiple business units Leading provider of consumer and business database services selling information to government agencies and corporate clients that aid decision-making. Database output includes hiring data; corporate reviews, criminal records, and insurance profiles being generated from autonomous business units. The client challenged Cypress with the need to enhance its employee's knowledge base, raise awareness of corporate priorities and increase cross-selling activity. A universal mechanism extending across all business units was of interest. Cypress designed a dynamic motivation "platform" to function as a global, on-line repository for all aspects of internal incentives tied to sales, communication and new product information. Recommend communication and administration strategy. Design "motivation station" intranet site attractively suited to the corporate culture. Tiered award fulfillment which included logo appaarel, merchandise and group travel. Six-month revenue campaign with 20% growth targets was exceeded Over 60% of the eligible participants reached 90% of their goals Over 35% reached or exceeded 110% of their goals New product sales accounted for over 40% of growth, exceeding expectations by 25%