Incentive for Dealer Principals - Leading Manufacturer of Sport Utility Vehicles
90 day Shopping Spree Incentive.
650 Dealer Principals Nationwide

As a specialty manufacturer, this client uses incentives extensively to capture the attention of its dealer base to stimulate sales.

The annual "Shopping Spree Incentive" targets dealership principals and is highly sought after. It combines a weekend getaway with glamorous, upscale shopping. Dealers earn points that accrue as "shopping credits" for use during a shopping event scheduled just prior to Christmas.

For years, the event was held in an upscale mall where dealers spent their winnings using customized checkbooks. Cypress decided to recommend a different twist by arranging for winners to spend their shopping credits using a pre-paid VISA debit card along Beverly Hills' world-famous Rodeo Drive! As an added bonus, Cypress persuaded the Rodeo Drive Merchants Association to donate nearly $50,000 in retailer "gifts" for pre-trip mailers as well as turndown gifts for winners on-site.

Cypress then combined the sumptuous Beverly Wilshire Hotel within the campaign promoting the entire event as a dealer's "Street of Dreams!" The top 100 dealers and spouses enjoyed an upscale three-day weekend with a full-day shopping event along Rodeo Drive.

This particular "Shopping Spree" helped the company achieve the "best year-over-year sales increase in history" with one model "exceeding our sales plan by the greatest percentage of any of our vehicle lines after languishing longer than anyone would have liked."

For veterans of past Shopping Spree incentives, the Rodeo Drive experience, was a real hit! The change in venue helped to sustain rising demand for the company's products and build expectations for continuing the Shopping Spree.